SEO report of happybookbag.com

Happy Book Bag – School Book Bag

happybookbag.com/

Error! The "meta description" is missing, the page has no summary description!


 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : happybookbag.com/

Character length : 17

Title
Happy Book Bag – School Book Bag
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://happybookbag.com/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Happy Book Bag – School Book Bag

Character length : 38

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 18%

Acceptable! The text / code ratio is between 15 and 25 percent.
Headings
H1H2H3H4H5H6
168000
Heading structure in the source code
  • <H1> Happy Book Bag
  • <H3> Meet Happy Book Bag A playful learning experience
  • <H2> Sharing Happiness and Fun
  • <H2> The Story of my Happy Book Bag
  • <H2> Happy Kids, Parents & Teachers
  • <H3> Alex
  • <H3> Jenny Chapman, teacher at Otumoetai Primary School
  • <H3> Arlene with Zoe
  • <H3> Leonie and Vanessa with Mrs. Chapman
  • <H2> About
  • <H2> Stockists
  • <H3> Auckland
  • <H3> Tauranga
  • <H3> 
  • <H2> Contact
Word cloud
  • book35
  • happy27
  • fun11
  • bag10
  • kids8
  • story7
  • colouring6
  • cotton6
  • children6
  • parents6
  • organic5
  • like5
  • bags5
  • change4
  • required4
  • new4
  • green4
  • learn4
  • website3
  • make3
  • road3
  • otumoetai3
  • teachers3
  • stockists3
  • it’s3
  • own3
  • planet3
  • auckland3
  • love2
  • better2
  • durable2
  • environment2
  • working2
  • arts2
  • share2
  • fabric2
  • ethically2
  • how2
  • comes2
  • won’t2
  • products2
  • made2
  • never2
  • gives2
  • we’re2
  • every2
  • used2
  • creating2
  • naturally2
  • zealand2
  • vinyl2
  • certified2
  • chapman2
  • facebook2
  • smiley-face2
  • primary2
  • educational2
  • experience2
  • tauranga2
  • online2
Keyword matrix
wordtitledescriptionsheading
book
happy
fun
bag
kids
story
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 13 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
5.10
Flesch Reading Ease
70.60
Coleman Liau Index
11.90
Automated Readability Index (ARI)
4.20
Dale–Chall Readability
4.10
SMOG Index
8.50
Spache Readibility
5.00
Number of letters
3748
Number of words
796
Number of sentences
114
Average words per sentences
7
Number of syllables
1215
Syllables in words
1250
Average syllables in words
1.53
Number of words in first three syllables
95
Percentage of word / syllables
11.93
Words not in Dale-Chall easy-word list
193
Words not in Spache easy-word list
172

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 0.75 seconds have passed until the page started to load.
Loading time
4,030 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
55
Number of source domains
11
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
  • https://fonts.googleapis.com/css?family=Source+Sans+Pro:400,300,600
  • http://happybookbag.com/.. /style.css?ver=4.4.15

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://happybookbag.com/wp-content/themes/hbb-custom/js/navigation.js?ver=20120206
  • http://happybookbag.com/wp-content/themes/hbb-custom/js/skip-link-focus-fix.js?ver=20130115
  • http://happybookbag.com/wp-includes/js/wp-embed.min.js?ver=4.4.9
  • http://happybookbag.com/wp-content/themes/hbb-custom/js/foundation.min.js
  • http://happybookbag.com/wp-content/themes/hbb-custom/js/foundation/foundation.offcanvas.js
  • http://happybookbag.com/wp-content/themes/hbb-custom/js/owl.carousel.min.js
File size of all javascript files combined
1.82MB
Javascript minifying
You can save 3.5KB (29% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://happybookbag.com/wp-content/themes/hbb-custom/style.css?ver=4.4.9
File size of all css files combined
336.19KB
CSS minifying
You can save 43.2KB (20% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
730.46KB
Gzip compression
Error! By using Gzip you can save 197.7KB (86% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
41
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://happybookbag.com.s53493.gridserver.com/.. /bookbag1_medium-e1454536195580.jpgExpiry time is not specified
http://happybookbag.com.s53493.gridserver.com/.. /GOTS_grey-300x276.jpgExpiry time is not specified
http://happybookbag.com/wp-content/themes/hbb-custom/img/fb-icon.jpgExpiry time is not specified
http://happybookbag.com/.. /homepage-section-1-bg.jpgExpiry time is not specified
http://happybookbag.com/.. /homepage-section-2-bg.jpgExpiry time is not specified
http://happybookbag.com/.. /homepage-section-3-bg.jpgExpiry time is not specified
http://happybookbag.com/.. /homepage-section-4-bg.jpgExpiry time is not specified
http://happybookbag.com/wp-content/themes/hbb-custom/img/logo.pngExpiry time is not specified
http://happybookbag.com/.. /foundation.min.jsExpiry time is not specified
http://happybookbag.com/.. /foundation.offcanvas.jsExpiry time is not specified
http://happybookbag.com/.. /owl.carousel.min.jsExpiry time is not specified
http://happybookbag.com/wp-content/uploads/2015/11/DSC_0353.jpgExpiry time is not specified
http://happybookbag.com/.. /HBB-20151126_3.jpgExpiry time is not specified
http://happybookbag.com/wp-content/uploads/2015/11/testimonial_1.jpgExpiry time is not specified
http://happybookbag.com/wp-content/uploads/2015/11/testimonial_2.jpgExpiry time is not specified
http://happybookbag.com/wp-content/uploads/2015/11/testimonial_3.jpgExpiry time is not specified
http://happybookbag.com/wp-content/uploads/2015/11/testimonial_4.jpgExpiry time is not specified
http://happybookbag.com/.. /DSC_0437-768x1160.jpgExpiry time is not specified
http://happybookbag.com/.. /logo_RGB-768x465.jpgExpiry time is not specified
http://connect.facebook.net/en_GB/sdk.js20 minutes
http://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
3.95MB
Image optimisation
You can save 1.4MB (40% compression) by optimising the images below:

 Links

We found a total of 25 different links.
Internal links: 15
External links: 10

External links:

Internal links:

 Website security

IP
72.47.224.109
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H1 : Happy Book Bag, ( 0px from top )
  • H3 : Meet Happy Book Bag A playful learning experience , ( 256.1875px from top )
  • H2 : Sharing Happiness and Fun, ( 1104.375px from top )

 Typos

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